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Updated Plan for West End Lane includes significant affordable homes offer

CGL West End Lane Photo by Child Graddon Lewis


Residential property group A2Dominion has submitted revised proposals for a major homes-led regeneration scheme in West Hampstead, following feedback on the initial planning application it submitted in November 2015.

The proposal for 156 West End Lane, which involved extensive consultation with the local community, will include 163 homes with 50 per cent of the residential floorspace reserved for affordable homes which are significantly below market rent.

The scheme also includes modern and flexible subsidised workspace for local small businesses and start-ups, helping to strengthen West Hampstead as a vibrant town centre location bringing more shops, investment and local jobs to the area.

A range of amendments have been made to further enhance the quality of the scheme. In addition to improvements to residential quality, increasing amenity space and details confirming the design and flexibility of the new retail and employment space, the height of the east end of the scheme has been reduced by one story to reduce visibility of the building from Crediton Hill.

The proposals have maintained all the benefits of the initial submission:

  • A contemporary mansion block style development that is consistent with local architecture in scale and character. The height matches Canterbury Mansions on West End Lane, with the roofline stepping down from west to east.
  • 163 new homes to meet a range of needs, including affordable rent, shared ownership and private sale
  • Over 18,500 sq. ft. of employment space, including flexible subsidised space for local small businesses and start-ups, run by an independent workspace provider.
  • A community hub managed by a local group, new public green space, bio-diverse landscaping and improved ’Potteries Path’ for safer walking and cycling.
  • A highly sustainable development with an on-site energy centre to reduce energy use and carbon emissions. The scheme is also car free except for Blue Badge parking.
  • Extensive analysis of local views to make sure the new buildings are appropriate to the scale and character of the adjacent Conservation areas. The Group also consulted with Historic England and they have not raised any objections.

Group Land Director at A2Dominion, Danny Lynch, said:

“We have listened and responded to the feedback on the submitted application. The changes introduced further enhance the scheme, whilst maintaining the delivery of new homes and an excellent affordable housing offer for Camden.

“With the need to deliver more housing recognised by all, and as West Hampstead is identified as an area with the capacity to accommodate new commercial and housing development, we hope the scheme can now be progressed to deliver those benefits.”


Press office contact

Natasha Downes

Press and External Communications Lead

A2Dominion Group

Tel: 0208 825 1139 / 07342 072306

Notes to Editors

A2Dominion is a residential property group with 35,000 homes across London and the South East, and thousands more in the development pipeline.

The Group offers high-quality sustainable homes for sale and shared ownership, available through its FABRICA by A2Dominion brand.

It also provides affordable, private and social rented homes, student, key worker and temporary accommodation, as well as supported and sheltered housing.

The Group has a unique approach to housebuilding, generating profits for a social purpose instead of for shareholders, with millions of pounds reinvested each year into building much-needed affordable homes and supporting local communities.

A2Dominion is part of the G15, a group of the largest housing providers in London.

Visit www.a2dominion.co.uk

About 156 West End Lane

For more information about the scheme please visit: http://www.156westendlane.co.uk/

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