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Plans submitted for new scheme to bring more affordable homes, shops and services to West Hampstead

wel A computer-generated image of 156 West End Lane, West Hampstead. Image credit: Child Graddon Lewis


Plans to transform a site in the heart of West Hampstead with over 160 new homes, community facilities and large landscaped public square have been submitted to Camden Council.

Following extensive consultation with the local community, housing group A2Dominion has finalised its proposals for the residential-led scheme at 156 West End Lane on West Hampstead’s High Street.

The Group, whose plans would also help to improve the range of shops and services in West End Lane for local residents, exchanged contracts for the purchase of the site from Camden Council this month (November 2015).

Affordable housing is at the heart of the proposals, with around 50% of the development’s 164 new homes to be for affordable rent and shared ownership, helping to address the current shortage in the borough.

Designed by Child Graddon Lewis Architects, the development would also provide modern, flexible workspaces for local people and businesses and a new community meeting space. The scheme has been carefully designed to be sympathetic to the local area.

Nicholas Yeeles, A2Dominion Executive Director (Commercial, London), said: “Our aim for this important site is to create a high quality, sustainable development that will help address housing needs in the borough of Camden and enhance the local area.

“This includes providing a high proportion of affordable homes, including family-sized housing, and a community meeting space which will be offered at a peppercorn rent and managed by local people.

“We have consulted extensively with the local community prior to submitting this planning application and used the feedback we received to shape the final proposals.”

Key features of the scheme:

  • 164 new homes
  • 50% affordable homes (of which 55% would be affordable rent and 45% shared ownership)
  • Wheel-chair adapted apartments and homes designed for ‘active elderly’
  • New public open spaces for residents and the wider community
  • Community meeting areas
  • Flexible employment space
  • Start-up business units
  • Parking for Blue Badge holders

A recent survey conducted by West Hampstead Life saw two-thirds of respondents saying the plans for the site were visually acceptable[1].

In replacing the existing building on the site, the aim is to create a place that will be better connected and improve the appearance of West End Lane.

Rents of affordable homes at the scheme will be in line with Camden Council’s Housing Policy. The sale of shared ownership homes will be prioritised for people either living or working in the borough on incomes set in line with Camden Council’s affordability criteria and the Mayor’s London Plan.

The proposals for the site meet key objectives of the new Neighbourhood Development Plan, which sets out how the West Hampstead and Fortune Green wards will develop over time, as well as the priorities of Camden Council’s Local Plan.

If the scheme is granted planning permission, the construction phase of the development would provide employment for approximately 244 people.

It would also create spin-off benefits to local shops and services, as well as training and work experience opportunities.

Further information can be found via the website at www.156westendlane.co.uk.

  1. Survey conducted by West Hampstead Life; results published on Twitter by @WHampstead on 8 November 2015.


Press office contact

Lizzie Yates
Communications Manager (Corporate)
A2Dominion Group
Tel: 020 8825 1974

Notes to Editors

A2Dominion is a leading housing provider and property developer in London and the South East, with 35,000 homes in management and thousands more in the development pipeline.

The Group offers high-quality sustainable homes for sale, shared ownership and private rent, with many available through its FABRICA by A2Dominion brand.

It also provides affordable rented homes, student and key worker housing, temporary accommodation and housing for older people and vulnerable residents.

The Group has a unique approach to housebuilding, generating profits for a social purpose instead of for shareholders, with millions of pounds reinvested each year into building much-needed affordable homes and supporting local communities.

A2Dominion is part of the G15, a group of the largest housing providers in London, and is also one of The Sunday Times Top 100 Not For Profit Organisation to Work For.

Visit www.a2dominion.co.uk.

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