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Revised proposals unveiled for new housing in West Hampstead following residents’ feedback

westendlane The proposals are for 163 new homes and new community facilities

07-Oct-2015

Housing group A2Dominion has unveiled revised proposals for a major affordable homes-led regeneration scheme in West Hampstead, following feedback from local people.

The Group presented its updated plans for the site at 156 West End Lane to around 100 local residents last night (6 October 2015).

The Development Management Forum meeting was held at the Sidings Community Centre in West Hampstead.

A2Dominion’s revised proposals reduce the heights of the new buildings but maintain the site’s affordable housing provision at approximately 50% of the 163 homes proposed.

The new community space, shops, modern space for start-up businesses and public square are also all retained in the revised scheme.

Karen Green, A2Dominion’s Assistant Development Director, said: “Our aim for 156 West End Lane is to provide a range of homes, including a high proportion of affordable housing that families in Camden so desperately need.

“Resident feedback has been extremely valuable in helping us to develop our plans for this important site.

“We will continue to engage with local people, including at our third public exhibition this month, and through further events planned prior to our planning application submission.”

Changes that have been made to the design for 156 West End Lane to date include:

  • Reducing the number of homes to 163 and reducing the height of the buildings from the original proposal of 9 and 8 storeys to 7 and 6 storeys across the scheme, in response to concerns about the scale of the development.
  • Introducing a new community space at the request of residents who told A2Dominion there was a lack of meeting space in West Hampstead for community groups.
  • Developing the design of the side of the building that will face West End Lane to ensure it is sympathetic to and in keeping with the design and character of the neighbouring Canterbury Mansions including matching some of the architectural details and proportions.
  • Making improvements to the public open space as part of the scheme, including a green central courtyard, a widened public pathway (Potteries Path) and new trees.
  • Taking out a considerable amount of height and bulk in the buildings that face Lymington Road, to the north of the site.
  • Removing north-facing bedroom windows from the design at the request of residents living in Lymington Road.

Rents of affordable homes at the scheme will be in line with Camden Council’s Housing Policy and the sale of shared ownership homes will be prioritised for people either living or working in the borough on incomes set in line with its affordability criteria and the Mayor’s London Plan.

A2Dominion’s plans for the site meet key objectives of the new Neighbourhood Development Plan, which sets out how the West Hampstead and Fortune Green wards will develop over time as well as the priorities of Camden Council’s Local Plan.

This is alongside the high proportion of affordable three and four-bedroom family-sized housing and apartments for tenants who currently under-occupy existing council properties and new employment opportunities.

In replacing the existing building on the site, A2Dominion aims to create a place that will improve the appearance of West End Lane and be better connected to the rest of West Hampstead.

Landscaping and greenery is also at the heart of the design, and the scheme will create new and improved open spaces for residents and the wider local community.

If the scheme is granted planning permission, the construction phase of the development would provide employment for approximately 244 people. It would also create spin-off benefits to local shops and services, as well as training and work experience opportunities.

The next and final public exhibition will take place on Thursday 29 October from 4pm to 7.30pm at the Hampstead Synagogue, 1 Dennington Park Road, NW6 1AX.

Further information and the updated plans for 156 West End Lane can be found via the website at www.156westendlane.co.uk.

[Ends]

Press office contact

Lizzie Yates
Communications Manager (Corporate)
A2Dominion Group
Tel: 020 8825 1974

Notes to Editors

A2Dominion is a leading housing provider and property developer in London and the South East, with 35,000 homes in management and thousands more in the development pipeline.

The Group offers high-quality sustainable homes for sale, shared ownership and private rent, with many available through its FABRICA by A2Dominion brand.

It also provides affordable rented homes, student and key worker housing, temporary accommodation and housing for older people and vulnerable residents.

The Group has a unique approach to housebuilding, generating profits for a social purpose instead of for shareholders, with millions of pounds reinvested each year into building much-needed affordable homes and supporting local communities.

A2Dominion is part of the G15, a group of the largest housing providers in London, and is also one of The Sunday Times Top 100 Not For Profit Organisation to Work For.

Visit www.a2dominion.co.uk.

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